Imagine you send out highly useful emails on a daily basis.
Now, imagine, for reasons you don’t want to solve, you have noticed some of the recipients aren’t interested in hearing from you.
I mean, why would that be?
Who knows.
Anyway, regardless I think we can all agree that once you have found an email and added it to your list, it is important that you do everything in your murky grasp to stop people from leaving.
And what better way, I ask you, than the use of 4pt font?
I mean, it’s genius.
Can’t unsubscribe if you can’t read the text!